Wine Retailer Twitters
Bin Ends located just down the road in Braintree, Massachusetts is a discount online wine and spirits retailer who has started to stream live online videos of wine tastings with pros that consumers can view via the Twitter social network
To watch a live tasting all you need to is create a profile on Twitter, then receive notifications of upcoming events via the social network. The wine tastings also are promoted on the retailer’s web site and through social networking site Facebook.
Filed under Brand Marketing, Social Retailing : Comments (0) : Aug 19th, 2008
B2B Social Networks Exploding
For a while, B2B social networks had struggled to get traction in a social networking dominated by B2C interactions. Well that appears to be changing according to some eMarketer projections
As more Business people are joining socia networks, more advertsing dollars are being spent on B2B networls. In the US this year, advertisers will spend $40 million to reach a business audience on online social networks, and that is just the beginning. According to eMarketer projections, that ad spending will reach $210 million in 2012.
Filed under Social Media Marketing : Comments (0) : Aug 18th, 2008
Ben & Jerry’s Tests Social Media
Ben & Jerry’s is arguably the most social-conscience brand on the market today, so it is no surprise to hear that that they are venturing into the social media space. My only question is what took them so long?
Ben & Jerry’s mission has long been called “Peace, Love and Ice Cream” and their new social media campaign titled “Imagine Whirled Peace“combines the launch of a new flavor, “Imagine Whirled Peace,” and 2008’s Peace Day on Sept. 21.
Filed under Brand Marketing, Social Media Marketing : Comments (1) : Aug 13th, 2008
A Twitter Site For Critics
Twitter uses are used top conveying their message in 140 characters or less. Well now Blippr has taken the Twitter concept and applied it to reviews of book, games, music and movies.
No longer do you have to sift through lengthy reviews to find out what someone thought about the Dark Night move. Paring a review down to 160 characters and a rating really forces reviewers to get to the essential appeal or flaw of the movie being reviewed. For instance, do you really need to know anything more about The Dark Night than “Heath Ledger… Man, he was so different than Nicholson. Not cruel and funny, but disturbing and terrifying. A great movie, great story. Can’t miss it.”.
Tags: Twitter
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Aug 12th, 2008
Understanding Generation X and Y Demographics
Generation Y are those in the 18- to 28-year-old range and as you might imagine they are the most tech savvy of any generation. That means that if you are a company targeting this demographics that you need to be aware of what and how these twenty-something’s are using technology. Forrester recently released its 2008 North America Technographics Benchmark survey and here are some of the findings for the Generation X and Y group.
Generation Y Stats
- 90% of Gen Y own a computer (I would have expected it to be a little higher)
- 82% own a mobile phone
Filed under Demographics : Comments (2) : Aug 6th, 2008
Banks Now Targeting Social Networks Like Facebook
With banks struggling with rising mortgage and credit card defaults it is not a big surprise that some of them have turned to social networks as a way to attract attract younger consumers.
Information Week recently mentioned how Netherlands-based bank ING Direct has created their own social networking site called MoveOutMoveUp.com , aimed at first-time homebuyers, with community-oriented forums and advice pages under categories like “Oh Baby!” (for new parents) and “Moving in Together,” for prospective cohabitants.
Tags: Facebook
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Aug 4th, 2008
Getting My Arms Around Twitter
I admit it took me a long time to warm up to Twitter. I could not see why anyone was interested in what I was doing right now. I still struggle with the voyeuristic aspects of Twitter but a couple of new applications are helping me overcome my reluctance to using it.
For those of you who don’t know what I am talking about Twitter is a social network that lets you tell your friends what you are doing at any given time. It also lets you see what everyone else is up to. It’s a kind of worldwide bulletin board of tiny messages that form a huge mosaic of everyday activity.
Tags: Twitter
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Jul 30th, 2008
B-To-B Blogs Experiencing Turbulence
Ten days of hiking, biking, kayaking, swimming, amusement parks and concerts and I am well rested and somewhat ready to return to work:)
While on vacation I read with interest the editorial in BtoB that Forrester Research is reporting that the number of b-to-b blogs started by corporations fell by nearly half from 2006 to 2007 and that the decline in new launches is expected to continue this year.
Why are corporations starting fewer b-to-b blogs? Because they don’t the concept of what a blog is about. A blog is not a place for only new-product happy talk, recycled press releases and customer success stories. Making this content accessible via an RSS button will not make it viral!
Filed under Social Media Optimization : Comments (1) : Jul 28th, 2008
Heading For Vacation
As I head out on vacation to relax and recharge the batteries here are a couple of things that I will be focusing on when I get back.
StumbleUpon: We have a client who is doing very well on StumbleUpon which is driving five figures a month of traffic. I feel that we are only scratching the surface for their site and our focus for the fall will be to make that 6 figures a month..
Filed under Social Media Marketing : Comments (1) : Jul 17th, 2008
How Many Customer Reviews Do You Need?
Consumer reviews play a big part in purchase decisions for online shoppers in the US, according to a June 2008 Opinion Research Corporation study.
As reprted in eMarketer 61% of respondents said they had checked online reviews, blogs and other online customer feedback before buying a new product or service. Of those who looked for reviews and other feedback, more than eight out of 10 said such evaluations had at least some influence on their purchases.
These numbers are basically unchanged from a Deloitte & Touche study that that we blogged about last fall.
Filed under Social Media Marketing : Comments (1) : Jul 14th, 2008
